"I still don't get how hashtags can help me?" I hear you say! 

To put it simply when you use hashtags, the hashtags become a link. When you click on that hashtag, you'll be taken to other posts that use that same hashtag.

NOTE: Hashtags will generally turn blue like all other links.

You can follow hashtags on social media like you do with individuals or other brands, meaning your posts will appear in peoples feed of the hashtags you use and they follow.

In addition, people can search content by doing a search on specific hashtags, as they would on any other topic on Google - - -oh now that's clearer right?

NOTE: Searches on social are done using the search field.

Basically, anyone following the hashtags you use are more likely to see your posts and can search using the hashtags. If you want the right people seeing your posts, (which you do) you need to use the right hashtags. If you sell homewares, you wouldn't use hashtags relating to car sales.

TIP: As a general rule, create 3 to 5 hashtags using the keywords in your post, and that relate your industry.

So how do you know which hashtags to use and which are the popular ones? Simply download your starter list of recommended hashtags below.